But seriously, I don't worry about it. Why not? Because I manage my own PR (Public Relations) campaign, and I mean I really manage it. Whether you are in the office or hundreds of miles away, people will forget about you if you let them. It's up to you to own your brand and market yourself. This is increasingly important if the old adage of 'out of sight, out of mind' has any truth to it.
So how exactly does one do this? You start by putting yourself out there. Why do you think I have this blog? As you are reading my pearls of wisdom, you can't help but have a little seed planted about my awesomeness. This is one part of my overall strategy for keeping my name in the front of you even when my face is not.
Managing your PR campaign is not the same as doing your daily job. You do your daily job to do this to be paid today. Your PR is about your job tomorrow, next week, next year. For your daily job, it may be enough that only your boss knows you do quality work. But if you boss was gone tomorrow, what would you do? When you have a wider reputation for great things, you can use that street cred to help you through the unknown of tomorrow. That net you are casting will be there to catch you.
Here are some tips on ways to make your name known at your company:
- Teach a class to others on a topic in which you consider yourself an expert
- Write (and publish) a blog on similar topics
- Volunteer for pilot initiatives, special programs, and new ventures
- Be active in social media (internally and externally)
- Get engaged of member of a club or group
- Become a mentor or mentee
- Don't be afraid to put your name on your work and take credit for it
Since I have been work at home, I've received awards from my peers, expanded my team, increased my responsibilities, and been financially rewarded. In fact, I believe a far wider and diverse group of people recognize me now than ever before. Why? Because I own it.
Don't give people the opportunity to forget about you.
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